The Management Of TV Plays Of TV Station

TV plays is the most important force of TV programs in China. The competition of media is becoming more and more serious. So is the TV plays'market. The TV plays'market of China appeared lots of new trends in 2005. How to attract more audience and advertiser? It is the most important problem for the TV stations.At first, the study discussed the purchase of TV plays. The study also discussed the main factor in the TV plays'purchase, such as quality,theme,policy,price,rating and so on. The research pointed out that the deal style of points-depended is reasonable. Although it exited risk, it is a good way to improve the TV plays'quality and TV stations'brand image.Chapter 2 analyzed the programming and broadcasting of the TV plays. The study chose CCTV and AnHui satellite TV as examples. The study also analyzed the style of broadcasting by itself of CCTV and HuNan satellite TV.Chapter 3 discussed the necessity of the TV plays'propaganda. The propaganda included audience research, using theme,playwright,stars and director to establish brand image , integrated marketing communication . The study also discussed the TV plays'propaganda of city TV stations.