Advertising Information Planning To Promote The Development Of Prosperity Of The Agricultural Science And Technology Periodical

"advertising information planning to promote the development of prosperity of the agricultural science and technology periodical "is a title of this text, on the basis of summarizing forefathers' research results, regard communication theory of information as the starting point, analysed the characteristic to advertising information,spread course of advertising message of the agricultural science and technology periodical, the value of advertising message to the agricultural science and technology periodical, the excellent inferior position of agricultural science and technology periodical as advertising media, it is the important component of the periodical information of the agricultural science and technology to advertising information. And on the basis of this conclusion, combine the theory of planning, analysed the key element, the course and the essence of the plans of advertising information , to draw that the plan of advertising information to be a kind of the optimization advertising type of operation of periodical advertising. Through the real example analysis of planning to the advertising information of the agricultural science and technology periodical, having proposed the optimization principle of the advertising information of the agricultural science and technology periodical, namely the principle of planning to optimize and the course of planning to optimize .And to forward the guarantee measure of the plan of advertising information to be implemented, namely the perfect mechanism of the plan of advertising information and the people who have mastered many skills.The structure of this thesis is as follows:Chapter one: Preface, the purpose and meaning of this research, has classified and summarized forefathers' relevant research work.Chapter two: Advertising information is the important component of the periodical information of the agricultural science and technology. This chapter proceeds from characteristic of advertising information, have analysed the dissemination course of advertising information of agricultural science and technology periodical, The important value of advertising information to the agricultural science and technology periodical. The inferior position and opportunity of the agricultural science and technology periodical as the media of advertising information dissemination.