Analyse On The "Content Blttleneck" Restrictions Of Chinese Comprehensive Financial Daily

With the steady development of China's economy and the open and regular of the market, economy information and economic activities have more close relationship with our daily life. Therefore after the upsurge of evening paper and city paper, financial paper becomes a new hot spot.Since 2000, birth of several financial weeklies under the market operation has flourished the financial media market and they have achieved success in recent years. At the end of 2004, China Businese News,with the advantages of cross-areas and cross-media published the first issue. The birth of this paper aroused a discussion on the dailization of financial paper.As economy develops, economic information is more and more general. Everyone has the chance to become the demander and consumer of financial information, so dailization of financial paper has become a trend. But at present will the economy environment and media's exterior and interior environment provide enough space for comprehensive financial daily to develop? Many scholars believe that China's economy, the amount of economic information and reader range can not support a financial daily. Li Peiyu, executive editor of China Business believes that immature domestic market makes the setting up weekly unpractical. The expectation to shorten the publication periods cannot be fulfilled for the pressure of running. Though 21st Century Business Herald has nearly 200 editors and journalists, which guarantees them to run daily, the reason for them not to do that is the shortage of advertisements. However, chief editor of The Economic Observer believes that publication periods can be shortened only after basis of newspaper is stable.As other countries go, most them have financial daily whose history and present condition prove that leading power in newspaper field is just financial...