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The Study Of Celebrity In Mass Media

Posted on:2006-05-07Degree:MasterType:Thesis
Country:ChinaCandidate:Q XiaFull Text:PDF
GTID:2178360182966756Subject:Journalism
Abstract/Summary:PDF Full Text Request
Celebrity is the product, which turned out by the permeating and expanding of consumerism in culture area. Furthermore, it is the byproduct of mass culture industry that growing up in 20 century. The development and appearance of modern consumerism bring the prosperity of star culture. Celebrity provides role model in fashion, shape and character for acceptors. In media world, stars play an important role in all kinds of field such as recreation, polity, sport, commerce and social life. Therefore, mass culture is the world full of shining stars.There is a perfect making plan that can create super star from nobody and mass media call it "God creating movements" . Stars nearly master everything concerns movie facture: screenwriters write play for stars; directors give cool part for stars; photographer, lighting shape beautiful sight for stars; producer do their best to publish puffery for stars. So, funs born, funs marketing develop more and more huge and firm. The stars' mythical statuses establish.Which situation we will choose when we facing in this culture phenomena? It maybe a difficult question. In these competitive world, exhaustion and solitude always around us, everyone thirst for easy and happy life. If we cannot bear the grave, vigilant life, please let me search the other suitable life in entertainment.
Keywords/Search Tags:celebrity, mass media, consumerism
PDF Full Text Request
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