Research Of TV In The Time Of Visual Culture

When the 21st century coming, our lives are surrounded with the unceasingly inflated visual sings, the central degree of language is overturned by pictures day by day, and the visual culture predicted by Béla Baláze is coming. The phenomenon of visual culture is is recently coming into the eye shot of the scholars with theoretical learn and rational study, and visual culture research is becoming a new strategy that examine the modern social culture changes. In the development of visual culture, the mass media rises to push a function for help, the development of visual culture also affects the system of expression of the mass media at the same time. It is not difficult for us to discover the printing medium not only is partial to the picture of revishing, refreshing headline more and more, and its making the news, manufacturing popular, induce the skill of the vogue does not lack the rites with the game, regard writing as to spreads primarily the printing medium of the sign is taking side to sense of vision culture gradually. Is an inevitable choice to make an appeal to the auditory broadcast, also broke the original concept because of one of its performance with rites enhance increasingly, this too is under the great environment in visual culture at the same time. As the visual culture's most widespread and most influence carries, the television communication activity is a deep also affected by the visual cultural. Visual culture brought the television the theories of the its advantage in consolidation position props up, but the sense of vision culture also put forward the television the new challenge: in the time of visual culture, television audience in the visual signs is nit-picking with the visual signs more and more, and it is more difficult for the television communication to satisfy their need. Now, the television makes a point of the sense of vision claim more on the program artistic with the visual effect, the television holds act last emergence more and more abundant of picture with the rites of every kind of each kind; in culture choosing, the television culture also agree with cultural characteristic in sense of visual culture mutually increasingly, standing out the popularity, timeliness and globality of the sense of visual sign; in the angle of accepting the esthetics, the plentifulness of television picture is to make the extreme development of the esthetic experiences which close with people's emotion, intuition, instinct, however the TV picture also reduces the traditional lingering charm; in the angle of TV social function, the television also make the pleased and worries both, the television image expanded people visual field, spreading the human life of true, well, beautiful, abandon false, bad and ugly, but the television image also may become at the same time the of paralysis of people counting on. The textual research subject consists in explaining the visual culture as a newly tactic, and surveying a series of new trend of producing, culture, taste and social function in TV communication.