Research On Winter Olympics Of Chinese Print Media

Since January 25, 1924 ~ February 5, the first Olympic Winter Games held in Chamonix, every four years, has so far successfully organized the 21 sessions. In 1980, the first time ,Chinese delegation send athletes to participate the thirteenth Olympic Winter Games, the Chinese Olympic athletes have participated in the ninth.In this article, the main method of study is literature, content analysis, comparative analysis. The main content of the study is that the first time Chinese sent a delegation to participate in the 1980 ,the 13th Olympic Winter Games beginning to the most recent Vancouver 2010 Olympic Winter Games. With three phases of the "Beijing Evening News" and "China Sports Daily ", a total of two newspapers in the ninth Winter Olympics coverage during the period to conduct a comprehensive scan.Based on "the Beijing Evening News" and "China Sports Daily," the ninth Winter Olympics these two newspapers reported material of the original, through the "Beijing Evening News" and "China Sports Daily" reported on the early Olympics, the development to sort out, according to newspaper editors and communication principles, of "Beijing Evening News" and "China Sports Daily," Winter reported that the personality characteristics of Olympic coverage editing planning ideas, of Winter Chinese media reported elements of how the print media in China reported that which snow sports are not popular and not in dominant in China,. Research and analysis through the Winter Games in the Chinese print media coverage characteristics of the existing problems and make recommendations accordingly, making the Olympics the world-class sporting events in China, a better spread.Because of time, capacity and other reasons of the author, only selected representative "Beijing Evening News" and "China Sports Daily," the two newspapers, to the media, the breadth of the research has been lacking.