View Of Critical Research: Analysis Of Reform System For China's Broadcast And Television In 30 Years

In the closing session of the CPC Central Committee which hold in 30 years ago Deng Xiaoping put forward a famous diea:"emancipating the mind and get their brains working, seeking truth from facts and unite as one to look ahead."This summon liberated people's minds, thus provided the greatest impetus for China's reform and opening . Henceforth, many areas of our society began to open the door of reform and opening, radio and television media is one of these areas. As to merits and shorts of broadcast and television media reform through three decades , the reform of the system has been a most difficult battle.China's media reform began in the tide of economic system reform. In the process of change in broadcast and television system reform, political and economic factors are the underlying driving force. The school of cultural study of the western critique theory thought that the media has the profound ideology root which is the reflection the dominant ideology in this coutry, and this is closely related with politics. The political economy of communication school believes that the media should be put in the socio-political and economic environment to study the law of its changes and developments. By the same time, this school also believes that the media is manipulated by and work for the interest groups, it is also inseparable with a country's politics and economy. The reason why the cultural study school and the political economy of communication school have the strength of explanation to our country's broadcast television system lie in the fact that these two kinds of theories both think that there is authority struggle in system's transformation process, either the battle of ideology or the economic force in gambling.In this paper, through the study of the process of three decades'reform in the area of broadcast television system in China ,we can see that the most important background of structural reform of China's broadcast and television and the fundamental reason for this is the transition from a planned economy to socialist market economic system. And the basic goal is to construct a broadcast and television system which is in line with the socialist market. Refer to China's specific national conditions and the process of China's broadcast and television reform we believe that structural reform of China's broadcast and television must take the public ownership as the basis, establish the mainstream ideology, make the macro-control over broadcast and television solid and stable; At the same time, speed up the process of market-oriented, in-depth a wide range of institutional innovation of broadcast and television, implement the company reform in the operating part of broadcast and television system, so as to establish a framework for radio and television system.Use the method of literature research and logical reasoning in qualitative research, in the critical school's perspective, this paper studied the process of broadcast and television system reform in three decades, finally pointed out the principles that should be followed in the construction of the institutional framework for broadcast and television. Fistly, the Party should control the media for the maintenance of the status of dominant ideology. Secondly, an appropriate market-oriented principle should be established to prevent private media . This Paper also focus on the relationship of political belongings, the personnel system, the source of funding and other issues in the system of broadcast and television . And attempt to include a new broadcast and television system on the basis of existing system which can maintain the dominant ideology and adapt to the socialist market economic system.