A Study On Literary Best-seller Since 2000

The concept of best-seller was introduced into China in the 1980's. The 1990's were an important period during which best-seller emerged and developed prosperously. Along with the transformation from planned economy to market economy in China,the market for best-seller surfaced.China's book publishing industry in the new century's greatest feature is shown into the best-seller market era. Books accounted for 20% of species contributed 80% of the market sales. Many publishing companies strive hard to publish best-seller.Literary books have always been most people's favourite types of books. New types of literary works appeared in the late 1990's such as youth literature and net literature. They have shown great vitality in the new century. The way literary works spread undergoes great changes. Mass media play a more and more important role in publishing industry,especially in the best-seller publishing. This thesis focuses on literature best-seller published during the last 10 years. Sort through detailed information and describe their process of development and try to explain the social and cultural reasons behind the phenomenon. In the meantime, the thesis explores the operation of law of literature best-seller. Hope to bring new ideas to the study of best-seller.