The Context Of Contemporary Consumption Of Literature And The Mass Media Coprosperity

With the spread of the mass media means and spread of technology constantly updated, themass media in our social life played the more and more important role. Spread the change ofenvironment of the survival and development of literature has had a huge impact. On one hand,literature in the mass media, the impact of living space are being compressed, pure literatureappear marginalized,"literature is dead" voice heard. On the other hand, the literature in theexisting media environment, through the ability to adjust and adapt to self, coruscate gives the newvitality. But as literature in the process of the development of secularization, marketization isthought to destroy "purity" literature of factors appear, for the accused mass media are increasing.How to correctly understanding and dealing with the mass media and literature, the relationshipbetween the media and to the development of literature has important significance.Based on the related literature hot spots, and analyzes the mass media, the relationshipbetween literature to promote each other. This article first from the transformation of literature andthe mass media to the influence of the writer, the paper analyzes the literature in the mass mediaunder the action of reconstruction, this is the literature in the mass media will change under theinfluence; Second, through the mass media industry development and common people toward theanalysis, from the point of view of the mass media has pointed out to promote the development ofliterature condition; Third, from the specific literature hot analysis of mass media and publicmedia of literature in how to achieve common prosperity, hoping to find the ecological andcultural context of the literature consumption status and development strategies.