Greets The New Opportunity Realizes The New Spanning Under Network Environment Broadcast Innovation Development Research

In recent years, the network technology innovation for popping broadcasting development has brought new challenges and opportunities. With the network technology as its impact on the fourth media constantly with the spread of the broadcast media, radio audience group, a new technique to another and characteristics of the development of radio. Based on the innovative development of broadcasting as the research object, by context of network broadcasting innovation development, explore the broadcasting in the new era of development path, it is better to deal with the broadcasting network technology challenges and opportunities and realize the sustainable development of the broadcasting has important realistic significance.Based on the literature research, empirical research, case study, descriptive research, information research, exploratory research and experience related theory and method of analysis method, the main content of network technology to broadcast around the challenges and opportunities and challenges and opportunities to broadcast. Main research results are:1, the paper analyzes the network technology brings broadcasting challenge. Network technology refers to take certain communication protocol, distribution in different locations on the multiple independent computer system through the Internet channel (i.e. communication lines) joined together, so as to realize the sharing data and service of computer technology. Web-based new Internet called the newspapers, radio, TV after the traditional media, the fourth media two-way interaction has spread, real-time transmission. In the new media add media markets make radio face the competition pressure increase.2, the paper analyzes the network technology in the radio spread by personnel the innovation of the idea. Network and broadcast affinity expand the radio broadcast industry development space, to bring enormous opportunities for development, but also to practitioners ideas strongly impact. Broadcasting professionals to the development and change of the network times, strengthen communication efficiency consciousness, spread democracy and the spread of new interactive consciousness, to meet the development of radio transmission concept new opportunities and challenges.3, the paper analyzes the network technology in the way of communication by radio. By linear transmission, unable to save, etc, the influence of radio transmission with long in the newspaper, television and other media competition disadvantaged, a great development. Radio and Internet, combined with the traditional communication space, expanded the influence for radio broadcast, provides unlimited extension of development. Along with the rapid development of modern science and technology, network broadcasting become people to obtain information and rich cultural life of the important media. Generally speaking, network broadcasting radio broadcasting network and network contains two affiliate concept.4, the paper analyzes the network technology in the broadcast reporters pushed the innovation ability. The rapid development of Internet revolutionized the purchasing& cataloguing way, broadcasting professionals utilize the network and supplement of the traditional method, so as to improve the purchasing& cataloguing work efficiency, reduce the cost of purchasing& cataloguing. Among them, the interview is relying on the network and the news on the Internet, as news gathering environment, using the search, download and editing process, interview and so on many kinds of ways acquisition news information and related resources news dissemination activities. In the interview network digital tools, interview, interview contents of multimedia and interactive method, interview and speed of the global scope of such different from traditional promptness of the unique style of journalism. At the same time, the computer technology and network technology in the field of widely spread, the profound influence and change the traditional way of editing work and working procedures, in the selected topic coverage, processing, plan, organize, programs, and proofreading manuscript for broadcasting edit articles provide a means of innovation.5, the paper analyzes the network technology in promoting the innovation under radio management mode. In recent years, with the rapid development of Internet technology, information transmission and exchange, the traditional media freedom expansive channels of monopoly has been broken and solely rely on advertising revenue of traditional profit model is hard to adapt to the broadcast and the widespread interest appeals network integration. Using traditional radio network, to strengthen the integration of transmission, promoting system innovation management field planting, etc, to accumulate outspread industry chain, more industry elements of broadcast industry overall upgrade.This innovation lies in:1), objectively analyzed comprehensive network technology in the broadcasting of challenge and opportunity; 2), comprehensively expounded the radio transmission, the innovation and management skills collecting-and-categorizing aspects of innovation mode, broadcasting system analysis in the network era development path. This helps to journalists on the situation facing the cognition and comprehensive grasp, to guide the broadcasting in the new period of the development of the reference.