Trans-temporal Communication: Opportunities And Challenges Faced By Traditional Broadcasting Under The Internet Of Vehicles

With the rapid development of then automobile technology,then communication technology and other technologies,the era of the Internet of vehicles has arrived.The Internet of vehicles has been listed as a key project in the 12 th five-year plan.Every time a new media appears,people will ask whether the traditional media will be marginalized.Similarly,when the Internet of vehicles becomes the new direction of audio-visual ecological pattern,then vehicle-mounted listening channels will be squeezed,and whether the "second life" of the traditional broadcasting will be terminated is also a question mark.In the market,the automobile enterprises and the traditional broadcasting have started to reach a cooperation,and the network audio platform has also started to lay out the field of the Internet of vehicles.In such an environment,the traditional broadcasting needs to take precautions on how to follow the trend,seize the opportunity,defend the main position and find a way.At present,there are few studies on the influence of the Internet of vehicles on the traditional broadcasting.In the research process,this paper recognizes the opportunities and challenges of the traditional broadcasting under the Internet of vehicles scenario.Although the traditional broadcasting has the advantages of its strong credibility and an excellent professional quality,it also has the problems of its system restriction and technical bottleneck as the old traditional media,with both advantages and disadvantages,opportunities and threats.The traditional broadcasting will face an increased competition in the Internet of vehicles era,but the traditional broadcasting still has opportunities before the market segmentation is completed.In the Internet of vehicles scenario,if the traditional broadcasting wants to win,in addition to still doing high-quality content,the traditional broadcasting should also carry out some necessary reforms in terms of its own positioning,the content mode and change of operation mode.By studying the development of the core technology of the Internet of vehicles,it is believed that the Internet of vehicles technology plays a positive role in the wisdom of traditional broadcasting.