Syndication Strategy Research Of JL Publication House

The Chinese publishing industry has started the practicing and search for syndication since 90s' of the 20th century, partly due to the stiff challenges after China entered the WTO and the pressure for a breakthrough. "Syndication" has since then become a key word to the industry.During the syndication process starting from April, 2004, the key element of the industry itself, in addition to the radical reforms to the Chinese cultural system, has made the trans-systemization the main problems the industry must tackle.The Chinese publishing syndication is an organization unique in the way that government administration made it happen in the first place, and accelerated its growth single-handedly along the decade. Functioning as a transition, however, the syndication is historically premature, and inevitably deficient in many ways.The main topic of my research has been the rational way as how to form the Chinese publishing syndication. My essay will stress the urgency and tendency towards syndication for JL Publishing House after analysis of the following:l.Historical facts and figures of the industry;2.Basic nature of the syndication process;3.Existing situation of JL Publishing House;4.Thorough investigation into the history and cutting edge of the organization;...