About The Survival And Development Of The Trade Newspaper At Present In Our Country

Flourishing in 1980s, the trade newspaper in our country had an act on the development of the economy which can not to be neglected but at the same time, they exist many problems: the large amount and repeated construction, the reformation of press system lag behind the others, the management depend on the power of party and government strongly and so on.The enforcement of the Document No. 19 issued by the General Office of the Propaganda Department of CPC and the General Office of the State Council pushed the trade newspaper to an important juncture of life and death. It is stipulated in Document No. 19 that all the trade newspaper regulated by provincial or under provincial unit should be shut down and all the national trade newspaper regulating or running by the ministries and commissions should carry out Separation of Regulating and Running in order to make the power of party and government retreat from the market of trade newspaper and periodicals. It demands the trade newspaper manage and finance independently and may come to be the principal of the market except those of party and government thus all the trade newspaper should face the test of the market and try to survive and develop in the market.In fact, only when the trade newspaper fix their own position according to the market, excavate the depth and range of the report, bring the authority of the information into full play, strengthen the service of newspaper through providing practical information and carry out the reform of the system of the newspaper's running and management actively can they survive in the competition of the market. So how to run and manage the newspaper well according to the market is a big challenge all the trade newspapers have to face and it's a problem deserving of thinking deeply about and discussing by us now.