The Coginitive Deviation Of The Communicator

In the course of news communication, the cognition of the .communicator, audience and news fact affects not only the style of communication, the choice of theme, the perspective of the news and the quality of the news, but also the working attitude of the communicator and the effect of the mass communication. However, some cognitive deviation of communicator cannot be avoided in practice, which has not been paid enough attention to. Basing on the history and existence of the mass communication and beginning at the social cognition definition, the thesis adopts the relative theories of the social psychology and cognitive psychology and analyses three main aspects, that is, cognitive deviation of news communicator to himself, audience and news fact. Meanwhile, the thesis puts forward the modification advice so as to awake the attention to cognitive deviation of communicator among the media and produce active guiding meaning on news communication.