Research On Communication Of Sports News In The New Countryside

This research directed at the sports new in the socialist new countryside, based on a new countryside of the JinCi village. To study the status quo of sports news spread in the new countryside. The purpose is for sport news in the socialist new countryside communication provides effective theory supporting. Out of empirical studies came to the status quo, using sociological theory and communication Analysis the status. And put forward Suggestions for existing problems. In order to promote our country sports news journalism and all-round development of sports.The research finds out: Sports news in the new countryside audience is less; Most of the new countryside residents through TV receiving sports news;the majority of new rural residents do not understand "farmer sports fitness project". 80.6 percent people Understanding"farmer sports fitness project "is through the government,friends,neighbors or school; The Beijing Olympic Games influence they receiving sports news, more than ever receive it; From receiving sports news motivation, 40.6 percent audience belong to"positive"audience. Half of the people like to watch sports games and Mass sports news;49 percent of people is satisfied with sports news content.;Half of the new countryside residents hope to gain knowledge of sports from sports news.Discover existing following problems of sports news spread in the new rural. First, the audience of sports news in the new countryside is less; Second, he new rural residents receive sports news media disequilibrium; Third, the medium of television in sports policy and sports knowledge not exert its function; Four, Sports journalism press media content neglected under the new situation in rural residents of the reality demand; Five, TV as a major in rural areas of the mass media dissemination of information communication terminal neglected in the final of the peasants.Proposing all-round development of mass sports, improve the sports consciousness of new countryside residents ; To strengthen the construction of rural mass media, rich they contact sport news channel; The existing media should play"Media agenda"function, strengthen the agenda of sports news coverage, increase rural sports content, increasing rural residents interesting content. And the mass media should give full play to spread knowledge of sports and sports policy; Additional mass sports public service media, etc.