The Research Of The Effect Of Sports Media Information On Sichuan University Students In The Role Of Interest Building

Beginning in 2007 the Ministry of Education, the State Sports General Administration, the Communist Youth League Central co-decision in light of "the physical fitness of students and health standards" the full implementation of all types of schools at all levels across the country in the extensive and in-depth national "Sunshine Sports" hundreds of millions of students. Colleges and universities bear the advanced technology and trained personnel responsibilities of University Students. The bad quality of physical health is directly related to whether the training of qualified personnel, and the impact on the students whether or not consciously take the initiative to actively participate in sports the most direct and most effective factors of student is interested in, so "Sunshine Sports" in order to fully implement the principles and policies of sports, college sports workers and PE teachers to spare no effort to explore the study of the effective ways to cultivate student interest in and means.In today's information society, the public demand for information, the media plays more important position in social life; The mass media attention and participation has greatly expanded the ranks of sports fans, the cultivate spread of many sports audience, in the information society of the media to varying degrees dependent on the environment, so that they contact their own activities and subject to various types of media as a fact. Contemporary college students are the backbone of the information society, the media impact on college students has become very deep, and the use of mass media to obtain information Sport is also the most efficient, most convenient and most effective way to access.With the mass media affecting college students'day-to-day life more and more in sports, Colleges and universities will face how to make use of the mass media to promote Physical Education, Sports media by the power of information to break through conventional classroom selection to develop new ways to participate in the interest of the student movement. In this study, a large number of documents available at a wide range of information and expert advice, sought on the basis of methods such as through a questionnaire survey of seven colleges and universities in Sichuan Province, and to investigate 626 undergraduates at the school, and then the use mathematical statistics, logic analysis method to summarize the analysis: Sports media information of Sichuan University have been involved in every aspect of daily life, frequent exposure to media of various types of sports information, sports to college students interested in the original system can set up the situation of a clear impact, resulting in Sports University Students Sports participation and interest in behavior change However in the current culture of college students interested in sports results in the thesis, does not involve the use of the sports media's information as a way to cultivate the vast majority of classroom teaching from the schools, teachers and other significant means of teaching organizations point of view of curriculum. As a starting point and focus, the interest in such training resulted in an effective way of loss of or ignored.Training for college students interested in sports appear without questions, this article in the "Sunshine Sports" carried out in full swing against the larger backdrop of the impact of information from sports media interest in the perspective of the student movement, follow the School Physical Education-oriented principle and the law, with empirical Sports media on information to prove Sichuan University students cultivate interest in sport can have a positive impact to the Government and relevant functional departments, as well as society as a whole ;Attaches great importance to the dissemination of information so that the mass media in promoting the Sport University Students interested in sports to participate in the training process to play more active and visible role, aslo further enhance their participation in sports consciousness, enthusiasm, and as far as possible in the rich cultural life of University students. Demand to play a greater role, and strive for the College of Physical Education, Physical Education Teaching and education reform to play a reference role in the provision of reference.