Study On The Function Of Ideological And Political Education Of The Campus Media

The campus media is the important channel on the information dissemination and exchange of colleges and universities and outside society,it is also the important carrier of the work of propaganda and public opinion and the important part of the campus culture.Campus information contained in the media and even the information dissemination process of the media are thinking of teachers and students,value orientations,behavioral patterns,such as the psychological state produced inestimable impact.Campus media has potential function with ideological and political education. Campus-depth study of the ideological and political education of the media functions, full use of campus media,is to enhance ideological and political education an important part of effectiveness as well as campus media,ideological and political communicators and educators,a major task.In this paper,the construction of campus media,the media play a function of the ideological and political education,and explore the impact of the campus media,the ideological and political factors play an educational function and how to better achieve the campus media,the ideological and political education.The full text is divided into three parts:Part one:Campus media function of the ideological and political content of education as defined in.Firstly,the author analyses the meaning,the type and the characteristics of campus media,then expounds the superiorities of campus media in the ideological and political education.Secondly,the author analyses the connotation and the characteristics of ideological and political education function of the campus media. Finally,the author expounds the basic contents of the ideological and political education function.Part two:Campus media influence the ideological and political education function of factor analysis.The author elaborates on the function shortage situation of campus media in the ideological and political education,and then analyses its causes.Part three:Countermeasures of campus media to enhance the ideological and political education function.That is,to give sufficient attention to the ideological and political education function of the campus media,strengthen self-construction of the campus media,emphasize the analysis and guidance of audiences,enrich the information of campus media,optimize the presentation of the information,build a good relationship between campus media and audiences,and establish a smooth appraisal and feedback mechanism.