The Research Of The Course Of Sports Information Distortion In Mass Media

It's one-sided and fuzzy to generally sum up politics, economy and culture as the three influencing factors of sports information spreading. So this thesis aims at synthesizing a kind of new research approach. And it is divided into two chapters. The first chapter is theoretical study about new research approach and the second chapter is about the analysis of typical cases. The former provides theoretical basis for the latter, and the latter tests the validity of the former and find its deficient places.The title of the first chapter is "the theoretical discussion of the course of sports information distortion stage by stage". From the perspective of information spreading, this chapter studies the whole distortion course of sports information in mass media stage by stage. Combining the known sociological and communicational theories, it analyzes various kinds of factors that influence sports information spreading in each stage. It also analyzes the aftereffect that sports information distortion causes with the sociological theory, and discusses countermeasures accordingly. The new research approach in this part draws lessons from the theory of cognitive psychology which compartmentalizes information spreading course into objective reality, media reality (symbolic reality) and mental reality, and it also considers sports information different from other social cultural information. Then the exercisable definition of sports information distortion is given .The distortion course of sports information in mass media falls into three successive phases, and various kinds of influencing factors and their types and degrees are studied at each stage one by one.At the first stage, there is more information distortion on content and meaning. The main factors that influence the information maker are mass media' value orientation of information, the spreading value of different sports information in mass media, the political and legal reasons, the economic, social and cultural elements, the audience, the organizational technological and personal factors. At the second stage, the intruders disturb the circulation of information mainly. Economic factor, one of the intruders, works on a certain institutional background. The rest like the profit mode of mass media, the marketing demands of corporations, the purport of attracting audiences' attention, and social-cultural psychology influence the circulation, too.At the last stage where the sports information distortion takes place, whether audiences can accept the information the disseminators make and spread, and whether the information can produce the anticipated result, are all influenced by social status, social environment and psychological factor of the audience.The title of the second chapter is "using the analysis frame of this research to unscramble the typical distorted cases of sports information". From a new angle, it unscrambles typical sports information distortion cases such as "Han Yuzhen's Self-injury", "trap theory of the Olympic Games", "the intellectual being short-lived".Taking a broad view of the influence factors of sports information distortion of each stage, comparatively speaking, to improve personal media cognitive level is more feasible than to improve objective media environment of society. To launch media education can help audiences to clearly distinguish virtual reality of media from objective social reality, can help audiences to be sober in the face of sports world which mass media shows and the sports activity in actual life, and can help audiences to correctly judge their own sports cognition and behavior.