Research On The Li Shi Zhen Medical Culture System And Tourism Development

Li Shi Zhen medical culture, which is considered as a wonderful work of Chinese traditional medical cultural of development history, is represented the wisdom by the people of the 16th century, carries a unique Chinese way of thinking, enriches the treasury of the Intangible Cultural Heritage in China together with other historical relics. Exploitation of Li Shi Zhen culture rationally is of great significance for cultivating a new point of tourism consumption, promoting the cultural spirit of the Chinese as well as highlighting the cultural charm.Since the 21st century, international medical tourism developed like the surging, while Chinese medical tourism market has gradually opened. However It is the fact that the unique medical cultural tourism has not yet attach great importance to tourism facing product exploitation is not enough, single structure, lack of energy etc, and the contradiction is getting prominent increasingly. Therefore It is important and imperative to pay more attention on the research of medical culture tourism.In order to gained more and overall related medical cultural knowledge, the article mainly adopts methods of field investigation, literature analysis and qualitative analysis, defining the real connotation, clarifying the cultural knowledge system and providing the developed foundation of medical cultural products.The article is divided into four parts. First, it major account of the research meaning, analysis comprehensively the present research state of the "medical culture" development and research in recent academic word. In the second part, introduced the basic briefs, explained the profound meaning and the composition of the medical culture. In this part, the author maintained that Li Shi Zhen medical culture,which should be distinguished from the traditional "Tao culture" and the "medicine" culture, is a unique type of tourism culture, possessing an independent cultural identity. Based on this concept, the author point out that "Li Shi Zhen medical culture" is consist of five type culture, which is traditional Chinese medicine culture, "life concept" Tao culture, modern health preserving culture, materialist philosophy speculative culture and progressive human spiritual cultural, and elaborate it in detail. In the third part, under the guidance of cultural tourism development theory, according to the development state of local Li Shi Zhen medical cultural tourism and some problems existing in the process of exploitation,the author provide some design ideas and design in two ways of the tourism development strategy and creative design of tourism products. At last, the article review of the development of Li Shi Zhen cultural tourism and comment briefly about the innovation and the inadequacies of this article.