Research On The Development Strategy In Chinese Public Hospitals

Because our country Medical, medicine, medical insurance organizational reform's advance, Public hospital's operation environment has had about face, The government drops unceasingly to Medical establishment's investment, the society manages, the Chinese-foreign joint venture cooperative medical treatment organization rapidly expand to form the competition to the Public hospital, the medical insurance .reform forms the unified region market causes the medical market the competition to hasten intensely. As a result of Public hospital's public welfare nature and government's powerful rules and regulations, the Public hospital in resources deployment's authority, the channel and the marketability competition method (for example price) the aspect receives the very big limit, is unable to adopt the market economy behavior to participate in the competition truly, but its service consumption's compensation actually mainly comes from the medical market, the current situation request Public hospital must tap own management potential, strengthens the strategic management date to see the necessity, enhances the hospital competition strength, the adaptation day by day stern living environment.At present the strategy management theory and the method main object is an enterprise, lacks to the non-enterprise domain research, this article in view of the Public hospital unique environment and the organization characteristic, has discussed the Non-profit organization strategy management goal realizes the mission, but is not the gain competitive advantage status which at present thought. The competitive advantage only achieves the enterprise strategy goal indemnificatory goal.The paper system studied and proposed the Public hospital strategic target definition and the connotation, pointed out baud competition strategy in medical domain "malfunction phenomenon" the reason was the baud strategy theory existence "a concealment premise customer core value demand satisfies". But in the hospital domain, this concealment premise cannot neglect, according to the above, this article studied proposed "the Public hospital competition strategy choice" should unify with the Public hospital public welfare mission, the formation "the Public hospital strategy chose the platform" viewpoint. The paper through to our country Public hospital developmental strategy analysis and the formulation research, has analyzed the present our country Public hospital present situation, has promulgated the question which in our country Public hospital development exists, based on this proposed suits our country national condition the Public hospital developmental strategy, gains the continuing competitive advantage for our country Public hospital through the formulation suitable strategy to provide the mentality and the pattern uses for reference, provides the beneficial reference for the hospital reform, makes some beneficial explorations and the contribution for the strategy management theory's development.Finally this article will propose the model and the method, utilize actually in the Huang Shi Center Hospital developmental strategy analysis and the construction, proposes the Huang Shi Center Hospital developmental strategy mentality and the specific measures.