Researching On The Related Problem Of The Profitable Hospitals

With the allover carrying out of the reform of the hygienic system,the profitable medical organizations have actually appeared in China,such as the cooperative medical organizations,the stocked medical organizations and the private medical organizations,as the alliance of the unprofitable medical organizalions,will develop rapidly. Meanwhile,with the appearance and development of the profitable hospitals,hospitals will shift from the seller-market to the buyer-market,and the patients will become the objects of the direct competition among hospitals.The first two chapters of this essay mainly introduce the appearance and development of the profitable hospitals,point out the definition of the profitable hospitals and the analysis of its marketing conditions. Chapter 3-6,detiailedly illustrate the core problem of the operation and development of Chinese profitable hospitals:operational strategy,marketing,service and quality operation. Basic concept,trains of thoughts and methods are shown theoretically. Chapter 7,taking Wuhan Asia Heart Hospital as example introduces its operational model,and briefly introduces the current situation of the development of American profitable hospitals.Since the development of Chinese profitable hospitals is still in primary stage,and the research on the system of Chinese profitable hospitals is still vacant,this essay will provide lessons for the later runners and researchers of the profitable hospitals.