| This dissertation examines the processes of perception and cognition and demonstrates their application to the creation of aesthetically and artistically significant television content. By reexamining past understandings and assumptions, the ways in which artists and media producers have manipulated the information search and processing faculties of their audiences, and thus guided the meanings they ascribed to still and moving images, are explored. To reflect the multidisciplinary nature of television aesthetics, this research is not limited to a particular academic discipline. Instead, it draws on several streams of research and scholarship (media studies, marketing, psychology, neuroscience, and the fine arts) to bridge the gap between scientific theory and artistic practice and, in turn, develop effective guidelines for the construction of audiovisual materials that fulfill all three functions of the arts: the intensification, clarification, and interpretation of experience. |
