Research On The Mechanisms And Paths Of Strategy Innovation In The Hyper-competitive Environment

In the current world, the economic globalization process is increasingly rapid, and customer needs are tending to be more and more diverse, and new technologies are unceasingly developed, and product life cycle is becoming shorter and shorter, so is the enterprise facing unparalleled competition and challenges. This hyper-competitive environment leads to the appearance of gap in corporate strategy and rapid dissipation of competitive advantage. Therefore for enterprises to create new competitive advantages continuously, they must take the opportunities, and carry out strategy innovation timely and effectively,. In view of the characteristics of strategy innovation in the hyper-competitive environment, this dissertation brings forward a multi-dimension research framework for strategy innovation research, and makes a systematic and in-depth study on the resources and capabilities basis, the innovation mechanisms and paths of strategy innovation.The complexity, dynamic and unpredictability in hyper-competitive environment has resulted in that strategy innovation has many characteristics, such as dynamic, initiative, uncertainty, continuousness and system. Based on this point, this thesis makes literatures review on the current research about strategy, competitive advantage and innovation, and identifies the three dimensions of strategy innovation in the hyper-competitive environment the degree of change, the theme of innovation, and the implementation process, and builds a conception framework for strategy innovation in hyper-competitive environment.Resources and capabilities are the basis for enterprises to build competitive advantage, and the hyper-competitive environment requires that enterprises possess flexible resources and capabilities as the basis on which enterprises carry out strategy innovation. This dissertation holds that flexibility is the basis of strategy innovation in short-term perspective, and dynamic capability is the fundamental of strategy innovation in long-term point of view. For the particularity of knowledge, this thesis further analyzes the knowledge nature of strategy innovation and the enhancement effect of knowledge resources on strategy innovation.Enterprises should overcome inertia to implement strategy innovation effectively in the highly dynamic competitive environment. This dissertation proposes that strategy innovation should build the learning mechanisms for organizations which include single-loop learning, double-loop learning and deutero-learning, and build an open system of which the core is strategy innovation, and create a good atmosphere for innovation.Strategy innovation in the hyper-competitive environment is a dynamic process which integrates strategy management with innovation management, and the process includes perception phase, decision-making phase and implementation phase. Firstly, enterprises should search and identify the innovation signals from the complex environment through environment scanning and opportunity identifying. Secondly the enterprise should decide the degree and content of innovation through strategy evaluation, strategy coordination analysis and the cost analysis of change in innovation strategy. Finally, the enterprise should implement the resource allocation in accordance with the decision program, and achieve the strategy innovation based on strategy positioning, building new business model and value net.This dissertation chooses the Lenovo Group as the case, and carries out an empirical study on strategy innovation in hyper-competitive environment. The case study proofs and supports the central ideas and theoretical perspectives of this thesis.