The Research On Network Publishing Operation Mechanism And Network Publishing Procedure Based On Mechanism

Entering the 20th century, along with the rapid development of information technology and Internet technology, and the improvement of information infrastructure, Internet has been extended from academics fields to human families, and human exchanges ways has been changed from paper type as the center into the computer network as the center. The network coupled with publishing industry which is centering on information technology become inevitable.In foreign countries, internet publishing is even put into the scope of the information industry. Internet publishing is a great revolution of the publishing history, and it completely changed the carrier of the traditional publishing, its concepts and business models, as well as the information environment of human society. Since 2003, China's internet publishing has experienced a rapid process of development, such as the rapid development of online games publication, a new upset set in network publishment and the ascendant of internet education publishing and so on. Network publishing brought about a greater and greater impact to the people's spiritual life, and greatly impact on people's entertainment, the field of education. In China, the network publishing is in the early development stage. How to improve the network publishing model and how to solve the sensitive issues such as copyright network, publishing safety, and technology, will influence the development of network publishing in China profoundly.Paper is based on China's development of the network publishing and benefit from the research results at home and abroad, and comparing with the traditional publishing. And on the basis of the above, the paper does a deep research on the network publishing system and its elements based on network dimension force, and researches the network publishing's operation model and running mechanism systematically, on the basis of which, the paper designs the procedure of the network publishing and evalues its efficience and effection. The paper aimes at a profound understanding and sense on the element's position and role in network publishing system, and establishing an operation model from a technical perspective, clarifying the operation mechanism of the network publishing, and reconstruction network publishing process based on the mechanism. These will guide the network operation and development, optimize the resources allocation of the network publishing, improves the network publishing's efficiency and effectiveness, thus maximizes the economic efficiency of enterprises and accomplishes the performance of social responsibility.Firstly, the papers studies the elements of network publishing sysem under the network Environment, and does a deep research on these based on the intercommunication force and clustering force to know their position and roll. The paper also explore how the these elements interact, that is the operation model of network publishing, and make a full consideration to all types of network publishing operation model and their own advantages and disadvantages. On the basis of which, the paper studies how to choose a more proper network model adapt to the network environment and in accordance with development of the Internet publishing. The study provides a theoretical guidance for China's network publishing development, which will be benifical for the proliferation and dissemination of network publishing industry.Secondly, the papers have been identified the network publishing operation model. On the basis of it, the paper studies the network publishing operating mechanism, including dynamic mechanism, coordination mechanism, feedback mechanisms, benefit mechanisms and the protection mechanisms, and at the basis of which, proposed the publishing operation mechanism.The paper provides the guiding mechanism for the coordination of various stakeholders, the distribution of interests, feedback and support, and other information. These enables network operators, network technology providers, readers and writers, and other stakeholders of mutual cooperation and mutual restriction to avoid resources duplication and improve resource utilization and ultimately makes the whole social and economic benefits maximized. Then, based on the network publishing operating mechanism, the paper redesignes the procedure of the nerwork publishing, including the information collection of network publishing, the integration network production and Network widely dissemination. Based on the above, this part designs the network publishing system which includes network publishing system design and the organizational structure and information flow model based on procedure. This makes the operating mechanism of the network publication work easily, and provided a guarantee basis for the network publishing business processes and management systems standards.Finally, paper researches on how to evaluate the operation results of the network publishing process. First of all, set out the definition and evaluation purposes and based on the the functional requirements of evaluation, builds the network publishing process evaluation indicators at the same time. The paper chooses the fuzzy comprehensive evaluation and DEA on the basis of comparison of various methods. The two methods evaluate operating results from absolute and relative angles and do empirical analysis.This will provide network publishing process monitoring mechanism, so as to improve the network publishing process further to provide direction and ultimately improve the efficiency of network publishing.