Research On The Marketing Strategy Of Hotel A Based On 4C Theory During The Post-epidemic Period

The social environment is getting better and better,the economic form is also getting better and better,followed by everyone’s life is getting better and better,the level is much better than in the past,the vigorous development of tourism brings new opportunities for hotel development.However,the outbreak of the new global epidemic has brought great impact to the hotel industry.The number of tourists in the tourism industry has decreased dramatically.The hotel industry has entered a period of low tide,and the market has been compressed again and again.In order to promote the growth of business products,A hotel implemented marketing to actively respond to the needs of customers in the post-pandemic era,but the effect is not good.This paper will take Hotel A as the research subject,and carry out research on the practice of hotel marketing strategies in the post epidemic period.The goal is to stimulate the sales growth of Hotel A,and summarize the experience that can be used for reference for other similar hotels to implement targeted marketing strategies in combination with the characteristics of the epidemic environment.First,based on combing the macro environment and industry environment of Hotel A in the post epidemic era,this paper combs the current marketing strategies of Hotel A from the perspective of 4C theory,and finds the characteristics of its strategy practice by comparing with the marketing strategies of similar luxury hotels before the epidemic.Secondly,as for how to design the questionnaire,it is mainly based on the 4C marketing theory.Besides the questionnaire survey,it is also necessary to do A market research on the hotel market where the hotel is located,and interview some practitioners and analyzed in depth.Finally,to optimize the marketing of the whole hotel from four directions,the four directions are customers,cost,convenience and communication,in order to better meet customer needs.Suggestions are as follows: adapt to the new needs of consumers in the post epidemic era,and refine product services;Formulate flexible pricing strategies to adapt to changes in marketing environment in the post epidemic era;Layout online marketing network and strengthen third-party network platform cooperation;The lean process system improves communication efficiency and realizes diversified promotion.