Research On The Application Of Business Intelligence In The Operation Decision Of D International Freight Forwarders

With the continuous development of information technology,D international freight forwarder has accumulated a huge amount of historical data.The existing information system is difficult to support the diversified,rapid and multidimensional analysis needs of enterprises and adapt to the development needs of new digital and intelligent management thinking.The extensive application of business intelligence technology has helped D international freight forwarder get rid of the problems of idle information resources,data barriers,and low efficiency of data analysis in the process of operation.Based on the business intelligence decision analysis solution,it can greatly assist enterprise managers to improve their decision-making level,and then help D international freight forwarders to achieve economic benefits.First of all,this paper gives a theoretical overview of D International freight forwarding enterprise operation management,business intelligence key technologies,decision and business intelligence decision support system.Then,based on the analysis of the status quo,characteristics of operation management and problems in operation decision-making of D international freight forwarding enterprise,the application demand of business intelligence technology for D international freight forwarding enterprise is drawn.Secondly,on the basis of full investigation of D international freight forwarding enterprises,the heterogeneous data integration,multidimensional data analysis,risk early warning analysis and forecast demand analysis of business intelligence technology in the management decision analysis of D international freight forwarding enterprises are carried out.Through the construction of data warehouse model,the problems of data sharing,data independence and data consistency and integrity are solved.Using multidimensional data analysis technology in on-line analysis,it presents intuitive,real-time,interactive and three-dimensional multidimensional data analysis reports.The association rules algorithm science in data mining technology is used to carry out the order behavior analysis of international freight forwarding enterprises to solve the problem of decision-making information deviation and inadequate analysis caused by traditional management methods of international freight forwarding enterprises.Finally,the application of BI technology in D international freight forwarding enterprise is carried out.It can be seen that the BI technology studied in this paper has a good performance in the preliminary application process of D international freight forwarding enterprise.Business intelligence has a significant effect on the improvement of enterprise management ability and industrial competitiveness,and also provides a practical reference path for the application of business intelligence technology in logistics and other fields.