Research On Supporting Policy,Cognition And Agricultural Product Quality Certification Behavior Of New Agricultural Management Subjects

The quality certification of agricultural products is an important way to realize the quality and safety of agricultural products,the awareness of the quality and safety of agricultural products has been increasing,and the green organic food has gradually come into public view.However,due to the interest-driven and traditional agricultural production habits,there are still many poor-quality agricultural products in the market,some poor-quality agricultural products,and even lead to quality and safety accidents.How to improve the quality of agricultural products to meet the government regulation and market demand is an urgent problem to be solved.This paper constructs a systematic analysis framework of supporting policies,cognition and agricultural product quality certification behavior of new agricultural business entities.Based on the investigation data of 834 leading enterprises,cooperatives,family farms and other new agricultural business entities in 7 cities and 42 counties of Jiangxi Province,this paper empirically analyzes the influence of supporting policies and cognition on agricultural product quality certification behavior of new agricultural business entities,in order to find a breakthrough to solve the quality and safety problems of agricultural products.Firstly,this study uses descriptive statistical analysis method to explain the basic characteristics of the sample and the basic status of agricultural product quality certification of new agricultural business entities;Then,the binary Logit regression model is used for empirical study,and the influencing factors of agricultural product quality certification behavior of new agricultural business entities are discussed.The results show that: firstly,most new agricultural business entities are willing to participate in agricultural product quality certification,and believe that agricultural product quality certification is important.Secondly,supporting policies and cognition have a significant role in promoting the quality certification of agricultural products for new agricultural business entities.The business entities enjoying supporting policies and those with high awareness of agricultural product quality certification have higher probability of agricultural product quality certification.Thirdly,the education level of the legal representative of the new agricultural management entity,the rationality of green organic subsidies,the number of employees,the market distribution,the thinking mode of production and management and the area of operating land all have significant influence.Finally,through the analysis of heterogeneity,the support policy has a greater impact on the quality certification behavior of agricultural products of young and middle-aged new agricultural management entities;Support policies have a greater impact on the certification of agricultural products of new agricultural business entities with land scale below 1500 mu;In small-scale business entities,cognition can significantly improve the quality certification behavior of agricultural products of new agricultural business entities;Support policies have a significant positive impact on the agricultural product quality certification behavior of leading enterprises,family farms and cooperatives,and have a greater impact on the agricultural product quality certification behavior of new agricultural business entities of family farms,with the leading enterprises having the least impact.Finally,according to the conclusion,some policy suggestions are put forward: first,we should increase the training of new agricultural management entities;Second,we must increase policy subsidies;Third,we should promote standardized production and base construction;Fourth,we should broaden the sales market of agricultural products.This paper holds that in order to promote the agricultural product quality certification behavior of business entities,it is necessary to find out the key factors that affect the agricultural product quality certification behavior from the support policies and cognition,improve the quality and safety of agricultural products,promote agricultural standardized production,and promote high-quality and sustainable development of agriculture.