Research On Tourist Satisfaction Of Daming Lake Internet Celebrity Scenic Spot In Jinan

Daming Lake Scenic Area in Jinan is a national 5A tourist scenic spot,which integrates water landscape,ancient garden landscape,ancient road landscape,ancient water conservancy projects and memorial buildings,with profound cultural accumulation and rich tourism resources.With the improvement of residents’ income level and the transformation and upgrading of consumption patterns,more tourists have more personalized tourism needs.Driven by short videos and social media platforms,many scenic spots have become internet celebrity scenic spots with the help of tourists’ word of mouth on the internet.With the intensification of the information age,internet celebrity scenic spots have become popular on various social platforms.The Daming Lake Scenic Area has also cultivated numerous internet celebrity punching card places,leading to a surge in the number of tourists.The phenomenon of internet celebrity punching card is rampant,and some scenic spots are open for free,resulting in a surge in tourist numbers.The problem of tourist complaints has begun to arise,attracting attention.In the traditional tourism era,tourist attractions mainly rely on high-quality tourism resources and good service reputation accumulated over the years.With the popularity of mobile internet and the extensive use of short video software,some scenic spots quickly become popular due to the short video uploaded by tourists,and they become internet celebrity scenic spots.Netizens go to visit and punch card one after another,and the satisfaction of tourists’ travel experience is uneven.Some problems have been exposed in the operation process of internet celebrity scenic spots.There are certain regional differences in the concept of tourists who come from afar and learn about scenic spots through the internet.At the same time,some scenic spots are not properly prepared for the influx of tourists,leading to prominent problems such as congestion,dirty environment and poor tourist experience.The problem of internet celebrity scenic spots has brought a lot of thinking,in view of the problems,scenic spots should hold a realistic attitude,do a good job in scenic spot management and service at the same time,but also to better understand the network communication effect,maintain the reputation of the scenic spot and reputation.The managers of scenic spots should fully consider the factors influencing the satisfaction of tourists,consider the needs of tourists in a more comprehensive way,and make timely changes so as to improve the satisfaction of tourists.The majority of internet celebrity punching card tourists feel the intention of the scenic area management,relatively become the positive media of the scenic area publicity,so that the internet celebrity scenic spots better development.This paper reviewed the literature on internet celebrity scenic spots,internet celebrity punching cards and tourist satisfaction at home and abroad.Based on the theory of tourist satisfaction and the theory of expectation difference,this paper took Daming Lake Scenic spot in Jinan as the research object,refined the tourist satisfaction index system from the angle of internet celebrity scenic spots,and investigated and analyzed the satisfaction of each index factor.After systematically understanding the satisfaction evaluation of Jinan Daming Lake Scenic spot,the final conclusion is drawn as follows: tourists’ satisfaction with the internet celebrity landscape tourism experience in Jinan Daming Lake Scenic spot is generally high,but there are obvious differences in the landscape richness satisfaction,service efficiency satisfaction,entertainment satisfaction,commodity satisfaction and other aspects of the scenic spot.Based on relevant theoretical knowledge and IPA analysis results,the author puts forward countermeasures in the aspects of landscape richness,consumer products of scenic spots,construction and maintenance of entertainment infrastructure,scenic services,etc.By focusing on the content,developing characteristic consumer products,attaching importance to the construction and maintenance of entertainment infrastructure,strengthening the service level and other ways to improve the satisfaction of tourists’ tourism experience in Daming Lake Scenic spot in Jinan.At the same time,it also provides a certain reference for the development and operation of the same type of cases.