Research On The Current Situation And Countermeasures Of Forest Tourism Development In Yulin

Developing forest tourism is a major measure to implement Xi Jinping’s ecological civilization thought and promote the construction of ecological civilization.It is an important means to consolidate the achievements of forestry reform and help rural revitalization.Yulin is rich in forest resources and pleasant climatic conditions.Relying on rich forest resources,we should vigorously develop forest tourism,which meets the current needs of people to get close to the natural environment and pursue healthy life.This paper takes Yulin forest tourism as the research object,through the research methods of literature review,on-the-spot investigation,questionnaire survey and case analysis,investigates,analyzes and evaluates the current situation of Yulin forest tourism resources and industry.The research results are as follows:First,through the investigation and analysis of the current situation of Yulin’s forest tourism resources,Yulin’s forest tourism resources are relatively rich,and the forest coverage rate has been continuously increased,reaching62.37%.Yulin’s forest tourism resources have 5 main categories,15 sub categories,28 basic types and 113 resource units.The five major categories of the main landscapes are biological landscape,hydrological landscape,geographical landscape,astronomical and climatic landscape and cultural landscape;However,high-quality tourism resources are relatively scarce and the homogeneity of resources is high.Second,through the investigation and analysis of the current development situation of Yulin forest tourism industry,the following problems are found: first,because most of the scenic spots are far from the urban area and located in the mountainous area,the traffic accessibility is low,and the internal infrastructure is not perfect.In the questionnaire survey,82.76% of the tourists care about the traffic convenience of the scenic spot,71.5% of the practitioners and 53.33% of the local residents think that the scenic spot has inconvenient roads;Second,at present,the professional level of forest tourism practitioners is low,and only27% of the respondents have forestry and other related professional backgrounds;Third,at present,the popularity and influence of Yulin forest tourism are relatively small,and the tourists’ understanding of forest tourism is not high.In the questionnaire survey,the number of people who do not understand forest tourism is as high as 57.33%;Fourth,Yulin forest resources development is not enough,many high-quality resources have not been utilized,and the degree of resource homogeneity is high;Fifth,the management level of the scenic spot is not high.Based on the current situation and existing problems of Yulin forest tourism development,this paper puts forward eight development countermeasures for Yulin forest tourism.First,we should make use of policy guidance to do a good job in forest tourism planning;Second,we should improve the construction of various infrastructure and supporting facilities;Third,we should build a marketing platform and innovate marketing methods to improve our popularity;Fourth,we should strengthen the development of forest tourism resources and tourism products to avoid homogenization;Fifth,we should take more measures to attract talents and funds,and increase the level of investment in talents and funds;Sixth,improve the management and service level of scenic spots;Seventh is to vigorously develop the forest health tourism industry;Eighth,we should extend the industrial chain and let forest tourism fully drive the economic development of the surrounding areas.In order to provide feasible reference ideas and countermeasures for promoting the development of Yulin forest tourism.