Research On Financial Performance Evaluation Of Great Wall Automobile

As one of the pillar industries of China’s economy,automobile industry plays an important role in stimulating the development of national economy and promoting national employment.With China’s economic development into a new normal,the car market tends to saturation,the domestic automotive enterprises are facing a more severe development trend.At the same time,with the gradual advancement of the national energy reform policy,as well as the sudden outbreak of the new crown epidemic,intensified the competition of resources and markets.In this case,enterprises should adjust and optimize their strategies in time to promote steady development.Great Wall automobile is the case of this enterprise,first of all,carries on the elaboration analysis to the Great Wall automobile present financial situation,and unifies the Great Wall automobile’s actual situation,has chosen the quite suitable Great Wall Automobile’s appraisal method;According to the current domestic and foreign relevant literature on financial performance evaluation and related theoretical basis,a set of 13 financial details indicators as the first-level indicators,the evaluation index system includes operation ability,profit ability,development ability,debt paying ability and R & D ability.Finally,factor analysis and entropy method are used to evaluate the system.Through the analysis,it is found that the financial performance level of Great Wall automobile has decreased in recent years.The main problems are as follows: the difficulty of collecting accounts receivable,the decrease of sales profit rate and the unreasonable capital structure of the enterprise.Based on the above analysis,it is suggested that Great Wall automobile should strengthen the management system of accounts receivable,raise the consciousness of cost control,optimize the capital structure and improve the ability of business revenue.This paper aims to help Great Wall automobile improve financial performance,but also to provide theoretical reference and reference for the same industry,but also to enrich the relevant research on financial performance of China’s automobile listed companies.