Research On The Impact Of Scenario Finance On Retail Business Of Commercial Banks

In recent years,the retail business of commercial banks is developing steadily,and product and service innovation has continued to advance.The sound development of retail business of commercial banks is inseparable from the innovation of financial technology and the transformation of retail business.Scenario financial construction is an important part of the digital transformation of commercial banks scenario finance construction is the entry point for commercial banks to develop their overall business,and it is also an important way to promote the scale of retail customer assets.This research summarizes the research on the related research.And Based on the above information,the hypothesis of empirical research is put forward.Analyzing the scene finance’simpact onretail business of commercial banks in 16Chinese listed banks.The research finds that,scenario finance has a positive impact on retail business.The number of mobile banking customers,the update frequency of mobile banking versions,and the investment in technology all have a significant impact on the scale of retail assets.Based on these conclusions,the study believes that Commercial banks in the development of scenario finance and retail business should:Adhere to the mobile-first strategy and expand mobile banking and mobile payment services;Expand professional market and merchant circle,increase settlement market share;Create valuable traffic and create private domain traffic of commercial banks;Refined management of customers and identification of core user needs;Fintech is the driving force to help banks transform and develop.