Research On The Online Consumption Concept Of Middle-Aged Women In The Context Of E-Commerce Live Broadcast

In the Internet era,online live streaming has become a new way of consumption for middle-aged women and affects their view of consumption.The online consumption concept of middle-aged women is closely related to their own real life,which also deeply affects cultivation of children’s consumption concept.Based on this,understand the current situation of middle-aged women’s consumption in online live broadcast,explore problems of middle-aged women existing in the concept of network consumption and propose corresponding countermeasures to the problem to promote the establishment of a healthy network for middle-aged women,which has become a practical problem to be solved.As a part of online live broadcast,e-commerce live broadcast is more representative in reflecting the online consumption concept of middle-aged women.This study takes e-commerce live broadcast as the situation,on the basis of combing relevant literature,and draws on the classics of Marxism-Leninism,Consumption theory and Western consumption theory,focusing on the questionnaire survey method to investigate the consumption of middle-aged women in e-commerce live broadcast.The fee situation explores the current situation of middle-aged women’s online consumption concept,from the survey method,a questionnaire design,positive The design and implementation of the questionnaire is introduced in terms of type test and descriptive statistical analysis.The author uses SPSS26.0 analysis software,has advanced the questionnaire results,and the data results show that middle-aged women are in online consumption.It shows the characteristics of diversified content,continuous enhancement of consumption ability and more traditional payment methods in the network.In your view,it shows a cautious and conservative consumption attitude,and a few people have a sense of advanced consumption and differences.There are differences and connections between middle-aged women’s concept of consumer value,and consumption concept of middle-aged women is analyzed in combination with the current situation.Generally speaking,middle-aged women’s online consumption concept has problems such as a lack of self-identity and consumption demand list,uncoordinated material and spiritual consumption.According to social reality,from the law,moral ethics and national ideological security discusses the inherent risks under the online consumption of middle-aged women.Based on the above conclusions,this study is based on the state system.The policy is set,the party holds the leadership,the government,society and individuals cooperate with each other,and individuals actively improve themselves.From the perspective of online consumption literacy,it provides a new way to further guide middle-aged women to establish a healthy online consumption concept.