The Influence Of Fitness Videos On Female Body Image Construction From The Perspective Of Discipline

In modern society,the female body figure is a hot topic of discussion and concern.The female body has been reviewed and evaluated by the public,leading to the slim image in line with the unified aesthetic concept of the society is their pursuit.With the rise of fitness videos,tens of millions of women have joined the ranks of fitness videos and exercises at different times and places,forming a significant social phenomenon in the Internet era and again confirming women’s obsession with slim bodies.In view of this social phenomenon,inspired by Foucault’s "discipline" power theory,this paper takes women who practice fitness videos for a long time as the research object.Through the overall analysis of fitness videos and the interview and observation of women who practice fitness videos,this paper discusses the factors affecting the construction of female body image,and draws two dimensions of female body image training: Self-construction and other-construction,among which other-construction is an important factor affecting female body reconstruction.From the perspective of female body aesthetics,this paper analyzes the psychological motivation of women following fitness videos,and concludes that "seeking for self-identity" and "longing for social identity" are the driving forces of female self-body discipline.The construction of the other explores the micro-power that plays a disciplinarian role on female body image in society and the realization path: Male chauvism defines the standard of female body image with absolute discourse power,and it has become a universally recognized and unified aesthetic concept in society.For the need of social communication,women have to take this aesthetic as the benchmark to gradually carry out body reconstruction activities;Consumerism creates the hot spot of consumption with the body as the carrier,which makes women produce aesthetic "fantasy" in a wide variety of commodities.The body-building videos and body-perfect performances on the platform,which mainly focus on weight loss,affect women’s aesthetic awareness of body shape and promote the generation of training behavior.At the same time,the "other gaze" from the network space exerts an external supervision effect on the construction of female body image,and women have to carry out strict body management under the gaze of others.This paper finds that the absence of female subject consciousness ultimately makes the other discipline caused by social micro-power be internalized by women into self-discipline.This paper holds that as an independent social individual,women should take the initiative to take physical responsibilities,enhance the subject consciousness,try to resist discipline,and seek the real self.Fitness videos should also improve the communication mechanism and encourage women to reinvent themselves by presenting more diversified anchor images and more scientific and inclusive propaganda discourse.