A Study On Wechat Burnout Behavior Of Inner Mongolia College Students From The Perspective Of Social Circle And Stratification

This paper selects a group of college students in Inner Mongolia as the research object,and uses Peng Lan ’ theories as the theoretical framework,and uses questionnaires,in-depth interviews and participant observation to study the WeChat burnout behavior.This paper focuses on the following issues: first,the performance of WeChat burnout behavior among college students in Inner Mongolia;second,the reason of WeChat burnout behavior among college students in Inner Mongolia;Third,it is a reflection on the burnout behavior of college students using WeChat in Inner Mongolia,including the positive and negative effects of WeChat use burnout behavior.The study found that the college students in Inner Mongolia has appeared the ignoring and blocking behavior of WeChat information,the silent and retreating behavior in WeChat social contact and the withdrawal and transferring behavior of WeChat platform.The reasons for these burnout behaviors are analyzed from the Social circle and stratification: on the one hand,from the circle perspective,the burnout behaviors are caused by the programmed socialization in the social circle and the culture of college student associations in the cultural circle.On the other hand,from the perspective of hierarchy,it can be attributed to both the real social hierarchy and the network hierarchy.In the related reflection,the positive impacts of WeChat usage burnout behavior include expectations for offline social interaction and driving continuous innovation in the social media industry,while the negative impacts include triggering offline social anxiety and reducing WeChat platform user stickiness and loyalty.