Research On H5 Design Based On "One Belt,One Road" Cultural Communication

The development of science and technology and the increasing popularity of the Internet have created a new medium for the dissemination of “Belt and Road”cultural information,more new media works also tend to be interactive,pluralistic and interesting in artistic expression,and People’s reception of cultural information has changed from passive reception to active participation and acceptance,the wide use of H5 has provided an effective means of communication for the spread of “Belt and Road”culture.Therefore,based on the background of Chinese “Belt and Road”cultural communication,this study starts with the summary of “Belt and Road”cultural communication,the attribute of H5,the importance of “Sea-land new channel”in “Belt and Road”,etc.,take the construction of Gwadar Port as the object to study the creation of “Belt and Road”cultural communication.To search for and design a script for the chinese-funded construction of Gwadar Port,Pakistan,and to create the H5 design for the new passage of land and sea.By exploring the content,form,script design,visual design and interaction design of H5 in new passage between land and sea,H5 works combining vision,hearing and touch can be created,which can effectively promote the “Belt and Road”culture,it is conducive to the public’s understanding,acceptance and promotion of the “Belt and Road”cultural spirit.