An Analysis Of Youth Subculture Style In Network Psychological Assessment Under New Media Environment

With the rapid development of the Internet and social media,a diverse range of online youth subcultures have been bred.Today’s online psychometric assessments have also developed a unique style of youth subculture,and have shown their great influence in the public opinion arena.It can be said that the Internet has not only popularised and popularised psychometric tests,but has also given them an unprecedented creative element,making them more attractive and communicative,and making them a popular youth subculture among youth groups.This study focuses on the online psychometric test junkies in the social media era.By observing the characteristics of the youth subculture of the test junkies and combining them with a series of hot issues related to online psychometric assessment,the study analyses the new forms and trends of the youth subculture style in the Internet space.The research mainly adopts questionnaires and participant observation methods,and draws on the results of communication and social psychology.The paper is divided into five parts.The first part,the introduction,includes the background and significance of the chosen topic,the current situation of domestic and international research,research ideas and methods,and innovation points.The second part,the origin and evolution of psychological assessment,introduces the background of the emergence of online psychological assessment in China and the development of assessment culture and the logic of its dissemination in the social media era.The third part,the construction of youth subcultural styles in online psychometric assessment,discusses the types of youth subcultural styles presented by online psychometric assessment and details the specific psychology and behaviour of the test-taking fans.The fourth section,on the application of subcultural styles in online psychometric assessment,explores the application of online psychometric subcultural styles in virtual and mainstream communities.In the fifth part,reflections on the youth subcultural style of online psychometric tests,the impact of the youth subcultural style of online psychometric tests on today’s society and youth audience is analysed and corresponding countermeasures are proposed.Through the observation of the test junkie group,we found that this group is mainly composed of young people,who use online psychological assessments as a "placebo" to escape from the stress of real life,and the popularity of such assessments is precisely due to the outbreak of anxiety among contemporary youth.At the same time,the group of test junkies is also a "new tribe" in the Internet space.They do not have a uniform and fixed space for their activities,nor do they highlight their subcultural identities with the help of new and different style symbols,which also represents the new trend of youth subculture in the contemporary Internet space: the dissipation of style and the weakening of resistance,and the increasing fragmentation and nihilisation of the cultural situation.This also represents a new trend in youth subculture in contemporary Internet space: the dissipation of style and the weakening of resistance,and the increasing fragmentation and nihilization of the cultural situation.The future development of the online psychometric subculture is not yet known,but its popularity among youth groups and the pervasiveness of commercial interests make its future development trend valuable to observe.This study starts from the phenomenon of "online psychometric assessment fever",explores the presentation and extension of the youth subculture style in it,and analyses the development,evolution and dissemination of the "assessment fever" phenomenon from the perspective of the youth subculture,so as to reflect on the development of the assessment industry and identify This is to reflect on the development of the assessment industry and identify its problems.This not only provides a new perspective for the study of youth subcultural styles,but also hopes to contribute to future research on online psychometric assessment.