A Study On The Aesthetic Paradox Of Body Image In Short Videos

The rapid development of Internet technology has made emerging online social media emerge in an endless stream.Short video is one of them.With its own advantages in media characteristics,short video has been loved by the public in just a few years and has quickly extended to people’s daily life.every corner.With the increasing progress and improvement of short video media technology,the body has also obtained an excellent platform for image display and aesthetic expression,but at the same time,the capital logic and technical rationality contained in short videos also push the body towards aesthetics.In the situation of paradox,this point is most obvious in entertainment short videos.Therefore,this paper mainly starts from the perspective of aesthetics,through close reading of the text,literature analysis,combined with the theoretical knowledge of cultural studies,sociology and other disciplines.Taking entertainment short videos as an example,this paper discusses the aesthetic paradox of body image in short videos.The thesis is mainly divided into four parts.The introduction part first introduces the reason for the topic of this topic,and then starts from the concept,types and development history of short video,and gives a basic overview of short video.Short videos are conceptually defined in terms of their duration,media characteristics,and cultural attributes.At the same time,short videos are classified into information,popular science,technology,life recording,and entertainment types according to their content.Finally,the development process of short video is briefly introduced.Afterwards,it reviewed the research status of short videos and body issues in short videos in Chinese academic circles,and finally expounded the research purpose,significance and method of this topic.It is a new perspective to study short videos from the perspective of the aesthetic paradox of body image.This paper hopes to provide some suggestions for the healthy development of short videos and help short videos play their positive role in aesthetics.The first chapter takes entertainment short videos as an example to analyze the body image in short videos,mainly including the types of body image and aesthetic characteristics.First of all,according to the different ways of presenting body image,the body image in entertainment short videos can be roughly divided into natural body image and performative body image.Among them,performative body image can be further divided into intuitive,dramatic and artistic.Three types.Secondly,based on the analysis of the body image in the previous section,the aesthetic characteristics of the body image are further elaborated.The body image in the short video shows the aesthetic characteristics of representational and desire,carnival and banter,symbolization and consumption.The second chapter,on the basis of the second chapter,combined with typical cases in short videos,analyzed and summarized the aesthetic paradox situation of body image in short videos at this stage from multiple perspectives.This paper believes that the aesthetic paradox of body image in short videos at this stage can be mainly manifested in three aspects,namely the paradox of presence and absence,the paradox of self-discipline and heteronomy,and the paradox of generation and stagnation.The third chapter makes attribution and reflection on the aesthetic paradox of body image in short videos.First of all,the author analyzes the deep motivation of the aesthetic paradox of body image in short videos from the perspectives of technology,capital and social culture;For problems arising in the development of short videos and short videos,we must adhere to a dialectical aesthetic vision and attitude.