A Study Of Rural Language Life And Language Services

With the continuous promotion of rural revitalization strategy,further development of urban-rural integration,coupled with the effective development of tourism resources in Yaowan town,the openness of the social environment of language life of residents in Yaowan town is gradually improving,but in the context of rural revitalization,the empirical research on language life in the township is not comprehensive and sufficient,and the study of rural language service is not deep and detailed enough.Understanding rural language life and building a perfect rural language service system are the basis for carrying out rural construction and an important guarantee for promoting rural economic,cultural and social revitalization.Based on sociolinguistic theory,this study comprehensively investigated the current situation of language life and language landscape of residents in Yaowan town using survey methods such as questionnaire,non-interventional observation and instant interview and filming.The survey data were processed by SPSS 27.0,and quantitative and qualitative analyses were combined to analyze the language behavior,language ability,language attitudes,language needs,and language landscape in public space of the residents of Yaowan town and their perceptions of the language landscape in Yaowan town.On this basis,the paths and initiatives to promote the revitalization of rural industries,talents and culture are discussed from the perspective of language services.The survey found that dialects are still the most dominant language code choice for residents of Yaowan town,both in the public and family spheres,but the presence of Mandarin is on the rise.In the school context,Mandarin has an advantage over dialects;in the family sphere,different generations show a stratification in the use of Mandarin according to age.The overall language civility of residents in Yaowan town is good,with a higher frequency of civilized language use and a lower frequency of uncivilized language use,where the frequency of uncivilized language in the public sphere is slightly higher than that in the family sphere.It is less common for the residents of Yaowan Town to have conflicts caused by uncivilized language,but there are still cases of elders using uncivilized language to their juniors.In terms of language ability,the basic listening ability and communication ability of residents in Yaowan Township are dialect>Mandarin>English;in terms of written reading ability,it is Mandarin>English;on the Internet platform,residents mainly rely on the ability to "listen".In terms of language learning,a relatively high proportion of residents have learned Mandarin and English,but the learning path is relatively simple,mainly through school teaching,and very few have learned through language training institutions.The most common difficulty in learning Mandarin in Yaowan town is the accent problem,followed by the lack of environment and opportunities to use the language.In terms of the code-value of dialects and Mandarin,residents of Yaowan Township recognize the overall value of Mandarin as higher than that of dialects,but the value of affinity and friendliness of dialects is assessed as higher than that of Mandarin,while in terms of utilitarian value,Xinyi dialect is lower than Mandarin.In terms of language norms,residents of Yaowan Town are relatively less aware of and sensitive to mispronounced and miswritten words.The data results indicate that the language behavior,language ability and language attitudes of the residents of Yaowan town are influenced by multiple factors such as their own age,occupation,gender,education level and the length of time they have lived in the area.The main language code type of the language landscape in Yaowan Town is Chinese,followed by English.The number of language codes in the language signs within the tourist landscape of Yaowan ancient town is more than the number of language codes in the official signs and private signs in other regions,and the Chinese language codes in the private signs are absolutely dominant,while the English presence rate is the lowest among the three types mentioned above.In terms of language combination form,the language combination form of signs in other regions is more than that of signs in tourist attractions,and the language landscape in tourist attractions is more uniform in form.The language landscape of Yaowan Town has both certain characteristics and some problems.The features are mainly in the use of word harmonization,dialect harmonization,traditional Chinese characters and ancient Chinese characters,etc.,to achieve the role of conveying information while also having a certain value of cultural communication and building a harmonious language ecology in the public domain.The problems are mainly characterized by detached fonts and incomplete content coverage,irregularities and errors in foreign language translation,mixed use of traditional characters and misspelled characters and irregular formatting,as well as uncivilized language.The residents of Yaowan Town pay more attention to the language signs,usually for the need to understand the information.Residents are more likely to notice changes in the form of language signs than the content;they are more likely to pay attention to the characteristics of language signs than to the problems that exist.The residents of Yaowan township rated the importance of various types of language signs as high overall,indicating that the township residents recognize the role of language signs in their daily lives.Based on the research situation and data analysis,language services can act in three main aspects of rural revitalization,namely industrial revitalization,talent revitalization and cultural revitalization.This is manifested in seven points:language industry development,language technology application,language education implementation,language training development,language landscape development and regulation,language and cultural resources retention and development,and rural style civilization construction and promotion.Local governments and various social fields should fully understand the language needs of residents while developing the society,economy,culture and themselves,so as to better carry out language services and thus promote the development of rural society and the promotion of rural revitalization strategy.For example,we should encourage the development of language training industry and give certain bonus policies to enhance the level of government’s ability to serve the grassroots;fully exploit the creative language industry,combined with tourism,and focus on developing new tourism products;use language technology to innovate the marketing methods of agricultural products;use language technology to promote the technological transformation of tourism;enhance the personal ability of individuals with language education and language training to achieve talent revitalization;implement the standardization and Innovative language landscapes,preservation and development of language and cultural resources,promotion of language civilization,improvement of language irregularities,as well as encouraging the construction of family customs and the implementation of village rules and regulations to promote rural revitalization.