Research On The Calculation Of Tourism Cultural Niche Overlap And Separation Strateg

Under the background of the Integration of Culture and Tourism,the development of folk customs festival and tourism has attracted much attention.It is the general trend of contemporary tourism development to meticulously create characteristic tourism products that embody cultural connotation and humanistic spirit.With the increase in the number of folk customs and festivals tourism development,competition generally exists between regions.The theme,function and product of tourism culture are lack of individuality and characteristics,and the homogenization is serious.Therefore,it is one of the problems that need to be solved urgently to realize the differentiated competition of regional tourism culture.From the perspective of ecology,this paper constructs the niche evaluation system of tourism culture based on the niche theory and select the Guangxi Frost’s Descent Festival tourism as the study case.In order to judge their competitive relationship objectively and accurately,this study calculate the degree of niche overlap by using the model.After that this paper analyzes the influencing factors of the separation strategy of tourism cultural niche by using the evolutionary game analysis method,which provides theoretical support and practical guidance for the formulation of the development strategy of tourism cultural niche.The main research contents and conclusions are as follows:(1)Through the literature review,combined with the niche of multidimensional hypervolume niche concept,this paper builds a five dimensions of tourism cultural evaluation system which includes: tourism cultural resources niche,tourism cultural socio-economic niche,tourism cultural supportive niche,tourism cultural functional niche,tourism cultural leading niche.(2)This paper calculates the niche overlapping degree of typical tourism regions of Frost’s Descent Festival(Tiandeng County and Daxin County).According to the calculation results,the competition between the two regions is fierce,especially in the tourism cultural resources niche and tourism cultural functional niche(3)This paper studies influencing factors of the niche separation strategy evolution by evolutionary game analysis method and makes use of the MATLAB simulation.Above all this study puts forward the tourism cultural niche separation the connotation of mining resources,realize the tourism culture strategy below: exploiting the connotation of resources to realize the tourism theme characteristic;enabling the potential value of tourism activities to realize brand heterogeneity;shielding speculative competition to realize the separation of interest distribution differentiation;building subsidy mechanism to realize support and incentives widely available;activating coordination mechanism to realize diversification of cooperation...