Research On The Design Of Ordos Wedding Cultural Products

Since the 21 st century,the grassland ecological environment has been destroyed,and the vitality of the traditional nomadic culture is declining day by day.Under this premise,the research on Mongolian culture has become a need to protect history and culture.As one of the areas with the richest cultural materials in Inner Mongolia,Ordos has a long history and profound cultural heritage,and is famous for the uniqueness of its wedding culture in the whole Mongolian ethnic group.Ordos wedding culture has prominent ethnic characteristics,complete etiquette forms,rich and complete eulogy,and has a prominent position in Mongolian wedding culture.Therefore,it is necessary to show it in a multi-dimensional and deep-seated way.At present,as a cultural and creative product gradually occupying the dominant position in cultural communication and consumption,it is very rare in the publicity and extension of Ordos wedding culture.The existing cultural and creative works can no longer meet the needs of contemporary people for cultural and creative products.Therefore,this paper takes the Ordos wedding culture as the research object.On the premise of the three-level theory of emotional design,first of all,combined with the field survey method,this paper investigates the Ordos wedding culture park and the Ordos Museum,and analyzes and sorts out the relevant literature through the literature research method;Secondly,carry out a questionnaire survey and use Kano model to analyze the data obtained from the questionnaire,and sort out the design methods that adapt to the modern market and aesthetic needs.That is,the instinct level-"Application of text paradigm","extraction of elements" and "restoration of color application",the behavior level-"function extension","carrier exploration","interactive addition",and the reflection level-"design environmental protection","emotional clarity" and "story superposition";Thirdly,the design principles are summarized through the design methods and cases,including "highlighting ethnic characteristics,extracting ethnic elements","highlighting regional characteristics,exploring regional symbols","tracing back the story emotion,reproducing the story situation" and "multi-dimensional design exploration to meet the ethical needs";Finally,through the design of cultural and creative products,we extract the elements of many links in Ordos wedding culture.At the same time,on the basis of retaining the cultural characteristics,from the perspective of promotion,we jump out of the limitations of wedding products and design products that meet the current market and communication requirements.In order to realize the innovation of its communication mode,it not only promotes the communication of intangible cultural heritage,but also provides new reference cases for wedding cultural and creative design.