Study On The Spread And Development Of Yunnan Minority Tea Culture In Henan

Yunnan is the origin of tea tree in the world and one of the cradles of tea culture.Yunnan has a large number of ethnic minorities and has its own unique tea culture resources.Henan,located in Central China,is a famous tea area with heavy-strong tea culture atmosphere.However,due to the small number of ethnic minorities,People are relatively unfamiliar and curious about minority tea culture.Exploring the spread and development of Yunnan minority tea culture in Henan can not only enrich the content of Chinese tea culture and meet the public’s curiosity,but also inherit and protect Yunnan minority tea culture,promote the development of tea industry in Yunnan minority areas,and provide reference for the promotion and spread of Yunnan minority tea culture in other regions.This paper investigates the problems and countermeasures related to the spread and development of Yunnan minority tea culture in Henan,through literature research method,interview survey method,questionnaire survey method,systematic analysis and other research methods.The main research content and findings include the following sections:A theoretical study of the concepts related to the cultural communicatian,tea culture,Yunnan minority tea culture connotation and spread.Designing questionnaires and conducting interviews based on the "5W communication model" of communication science,Through the questionnaire,the respondents’ cognition,demand and attitude towards minority tea culture,as well as the expectation of communication route,content and effect were understood..Interviews were conducted with the dissemination subjects to understand the current situation of the advantages,prospects and problems of the dissemination of Yunnan minority tea culture in Henan.The results of survey showed that the respondents were very interested in Yunnan minority tea culture,and had some knowledge of Yunnan minority tea customs,tea rituals,tea ceremony and tea-related literature,and were most interested in tea mountain study,virtual immersion experiences and minority tea art demonstrations,etc.At the same time,there are also some problems in the spread of Yunnan ethnic minority tea culture in Henan:such as the scarcity of communicators and weak communication power;the content of the dissemination is old-fashioned and the public acceptance is not high;the transmission channel is single,the transmission speed is slow,and the transmission range is small;there are regional cultural differences among the audience,and the audience’s cognitive level and their own characteristics are different.The propagation effect is not ideal,etc.Combined with the questionnaire and interviews,specific suggestions are put forward for the existing problems,firstly,there is an urgent need to cultivate more tea culture talents,and multiple parties should cooperate with each other to enhance the main power of communicators;secondly,with the help of new media channels,we will increase publicity,combine traditional communication channels with new technologies,and improve communication effects;once again,to encourage professionals to write books,shoot videos,record live classes,actively carry out minority tea culture activities,and combine folk dances,festivals,music and tea sets of interest to the public with tea to achieve diversified development and innovative communication content to meet public demand.Finally,the idea of cultural and creative works with elements of ethnic minority tea culture was proposed,a programme of study of ethnic minority tea culture in the tea mountains was developed,ethnic minority tea art demonstration works were created,and a virtual immersion experience programme was proposed.