Anti-monopoly Legal Regulation Of Algorithmic Price Discrimination In The Context Of The Digital Economy

In the era of digital economy,with the rapid development of Internet,cloud computing,block chain and other information technologies,people’s ability and technology to use big data is also constantly enhanced,which fundamentally changes the marketing mode and competition mode of market operators in the development of traditional market economy,and the importance of data resources is becoming more and more prominent.In the allocation of social resources and the development of social productivity play a role can not be underestimated.Technology at the same time,the abuse of big data analyzing network platform users’ personal data are collected,and then use operators with platform users,the information asymmetry between the face of the consumption of different users in the case of without justifiable reasons,the same quality of a product or service between consumers of different returns on or take different charging standard.This improper market fair competition order has a great impact,and then caused the anti-monopoly law of high concern.By referring to the materials related to the thesis in the library and related websites,the author sorted out and archived the relevant literature,so as to have a general understanding of the development status of pricing discrimination behavior of big data algorithms in the academic circles and judicial practice at home and abroad.The whole article is composed of four chapters except the first chapter related background knowledge.The second chapter takes the background of digital economy as the starting point,points out the universality of this behavior in the current market transaction,and then analyzes the particularity of network platform competition in the current economic development on the basis of learning relevant knowledge of economics.The third chapter expounds the illegality of algorithmic price discrimination and the necessity of anti-monopoly law regulation from different levels and angles.This paper discusses the deficiencies of legal remedies in regulating algorithmic price discrimination under the current anti-monopoly law.The fourth chapter mainly discusses the regulation of algorithmic price discrimination from the EU and the US according to the relevant foreign literature.Finally,the fifth chapter on China’s anti-monopoly law system of the existing deficiency,targeted from legislation,law enforcement,judicial three aspects such as the introduction of professional talents of law enforcement team construction,improve the online dispute resolution mechanism,measures such as price discrimination to algorithm in the field of anti-monopoly law regulation to provide a reference.