| With the wave of Internet reform and the arrival of 5G era,mobile online games have gradually become a kind of entertainment for people at leisure,and have been favored by different age groups.As a result,a growing number of game manufacturers hope to gain a foothold in this new market.However,with the gradual expansion of the scale of the mobile online game market,people’s demand is increasing day by day,so it is not surprising that people’s choice of game products is increasing.Where there is a demand,there will be a market,and game manufacturers will constantly upgrade and improve to meet the different needs of different people.Therefore,it is not surprising that the competition in the mobile online game market will become fiercer.As is known to all,the profit pattern of enterprise itself right can help enterprises to better continue as a going concern,and can be obtained compared with other enterprises in the market more competitive,it also promoted the mobile phone network game company continually ask themselves to improve the existing profit model,enables the enterprise to sustainable development in the industry.Based on one of the four network platform of tencent’s qq games as an example,through the mobile phone network game existing profit model to analyze various aspects and appear a series of problems,and then in view of the problem put forward to perfect the tencent game and improve the profit pattern of the whole industry to optimize the constructive Suggestions are put forward.This paper adopts the analysis method of literature research to classify and study the profit model of mobile online games according to the ideas and suggestions of scholars at home and abroad.At the same time,taking Tencent games as an example,this paper analyzes the profit model of mobile online games by case analysis method.Use normative research method,the profit mode theory and the theory of value chain as a support and so on situation and development are the key of tencent games,mainly from two aspects of the profit model elements and the value chain,in order to analysis the profit pattern of tencent game now,and will be financial analysis as tencent game profit model of quantitative evaluation criteria to intuitively show the profit pattern of tencent game.At present,Tencent’s game profits are good,but there are still some problems,such as low investment in independent research and development and lack of sustainability of profit sources.In the current fierce market competition environment,Tencent games to maintain the leading position in the industry,still need to continue to work hard.Finally,through the summary of the existing profit model of Tencent games,this paper puts forward constructive optimization suggestions for Tencent games and even the whole mobile online game industry.The case study shows that when analyzing the profit model of Tencent games,we should not only consider the influence of its own constituent factors on its profit,but also consider the influence of external factors,which has a very important reference significance for the improvement and adjustment of the profit model of other mobile online games industry. |
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