A Study On The Construction Of Network Discourse Power Of Mainstream Ideology In The New Era

Ideological work has always been the top priority of the construction of the Communist Party of China,which is related to the aspirations of our people and political security.In the new era,the integration of network and real society is becoming closer and closer.The network has evolved into the main position and forefront of ideological work.In this context,how to make China’s mainstream ideological discourse continue to occupy the dominant position of the network and lead the network social space is the focus of the current ideological work.The construction of the network discourse power of mainstream ideology is a good way to deal with the problems of this era.The construction of the network discourse power of mainstream ideology is to enhance the leading power,leading power and influence of socialist ideology guided by Marxism in the network social space.On the basis of combing the study background and study status of the mainstream ideology network discourse right,this thesis draws on and draws the essence of the related classical theories.Starting from the discourse power,this thesis clearly defines the core concept of the network discourse power of the mainstream ideology.Analyze the constituent elements of the network discourse power of the mainstream ideology from the static level;How to form the network discourse power of mainstream ideology from a dynamic perspective.In the new era,opportunities and challenges coexist,and achievements and problems are intertwined.On the one hand,the construction of the network discourse power of China’s mainstream ideology has indeed achieved certain results,which are embodied in the development of the network position of the mainstream ideology,the effective release of the network communication efficiency,and the gradual improvement of the discourse environment.On the other hand,the construction of the network discourse power of China’s mainstream ideology is facing new situations and problems,which makes it face the practical problems of the impact of discourse authority,the obstruction of discourse communication,the obstruction of discourse identity and the difficulty of discourse supervision.The main reason is that the constituent elements of the network discourse power of the mainstream ideology can not make corresponding debugging and changes in time with the development of the network society,and the discourse subject,discourse object,discourse content,discourse carrier and discourse environment do not match and adapt to the needs of the current network construction.On the basis of the above analysis and exploration,in view of the causes of the above problems,the construction of network discourse power of mainstream ideology also needs to be optimized and changed from four aspects:integrating multiple subjects,enriching discourse content,innovating discourse carrier and strengthening system construction.In the process of constructing the network discourse power of mainstream ideology,we should not only pay attention to the technical coupling between various elements,but also pay attention to the value implication of the network discourse of mainstream ideology,organically unify the network and ideological work,and enhance and enhance the network discourse power of mainstream ideology.