An Analysis Of Media Discourse Construction Of China’s External Communication On Social Platforms

The research first clarifies the necessity and current situation of the construction of Chinese external media discourse on current social platforms.Secondly,on this basis,an empirical analysis method is adopted,and the Facebook accounts of three mainstream media such as People’s Daily,China Global TV Network(hereinafter referred to as CGTN)and China Daily are selected as the research objects,and the 2018 China-US trade friction incident is selected as the research topic.There are 678 effective samples,which mainly analyze the characteristics and problems of the discourse construction of China’s external media on the current social platform.At present,in the discourse construction of China’s external media on social platforms,the discourse theme is mainly based on the event stand frame,the official discourse of China is more concerned,the tone of the news discourse tends to be objective,text,pictures and links are the preferred way of discourse expression,topic tags The use of has also played a good guiding effect,and the user’s interactive attitude has a greater connection with the content of the original post.At the same time,through content analysis,we also found that there are still some deficiencies in the discourse of China’s external media on social platforms.The content of the topic is obviously homogenized,the news content is not objective,the expression of the discourse is not innovative enough,the official discourse is rich in color,the communication response is limited,and social language system has not yet formed.The research finally settled on the effective strategies of Chinese external media discourse construction on social platforms.Chinese mainstream media accounts should not only actively set the agenda and weaken the tendency of news reporting,but also actively grasp the right to speak;in addition,new technologies must be used to enhance the way of information expression It is good at using multimodal discourse and humane discourse to attract new forces;more importantly,it is to expand communication channels through platform differentiated operations and media collaboration to enhance discourse extensibility.