Recording And Transmission:Video Introduction Of Intangible Cultural Heritage Majiayyao Pottery

Intangible cultural heritage is an important manifestation of my country’s cultural soft power,witnessing the course of human development,and carrying the living memories and ecological genes of people of all ethnic groups.Culture is one of the factors driving sustainable development in a country,it can promote socio-economic development and enhance social inclusion.As an important part of culture,intangible cultural heritage reflects the interaction between human beings,nature,environment and history in the intergenerational inheritance and continuous re-creation,and highlights cultural diversity.Therefore,the protection and inheritance of intangible cultural heritage It can carry forward China’s excellent traditional culture and enhance our cultural self-confidence.With the update and iteration of imaging technology,the transformation led by image consumption has become a social reality.Documentary,with its unique art form combining sound and painting,has become an important form of presentation of intangible cultural heritage.Therefore,we need to disseminate and popularize intangible cultural heritage with the help of documentary film,and help intangible cultural heritage achieve innovative development.Documentaries with authenticity as the core,compared with other types of film and television art,use images to record intangible cultural heritage while also protecting and inheriting intangible cultural heritage.The national spirit is the potential cultural soft power of our country.As an important part of our national spirit,the craftsman spirit is not only a professional pursuit,but also an emotional expression.The organic combination of intangible cultural heritage and the inheritor,the silent cultural heritage and the vivid and moving pictures drawn by the inheritor,can not only show the national treasure,but also invisibly highlight the inheritor’s excellence and unswerving craftsmanship Spirit.The graduation work "Craftsmanship" takes "Majiayao Painted Pottery",a folk traditional handicraft technique as the main body of creation,uses the video creation form of intangible cultural heritage documentaries and the expression form of visual art,through the innovation of narrative techniques,video presentation,artistic expression and other forms,restore the real life situation and social status of the intangible cultural heritage and the inheritors,show the unique craftsmanship and artistic beauty of Majiayao painted pottery,and arouse the interest of the masses to experience,watch and explore the intangible cultural heritage culture.This paper focuses on the development trend of intangible cultural heritage in today’s media,taking the Majiayao pottery as the starting point to expand the dissemination of intangible cultural heritage and convey the spirit of artisanship.The first chapter focuses on the historical evolution of Majiayao pottery and its historical,cultural and artistic values.The second chapter explores the value of Majiayao pottery in today’s field in terms of the impetus of intangible heritage dissemination and visual art and the identity mechanism of national culture.The third chapter combines his graduation works and elaborates on two aspects of documentary film and graphic visual art respectively.Chapter 4 focuses on the historical evolution of the artisan spirit,its connotation and meaning,and the artisan spirit embodied in Majiayao pottery,analyzing the construction and value of the artisan spirit in the pottery culture.