Shangyang Celadon Town Culture And Tourism Product Development Research

With the continuous progress of our society and the continuous development of the economy,people’s living standards are improving day by day,and the demand for spiritual culture will become stronger and stronger,and tourism can meet people’s demand for spiritual culture.For tourists,if they want to get a good travel experience,then merely providing traditional sightseeing tours is not enough to meet the requirements.Under such circumstances,it is necessary to develop some new cultural tourism products.Only when the product has a deep cultural heritage can it highlight the local characteristics,give play to its own advantages and play a role in enhancing market competitiveness.Shangyang Celadon Town is the only national AAAA-level tourist attraction with celadon as the theme in the country.Although certain achievements have been made,there are still many problems in the current situation,such as a single cultural tourism product system structure and cultural Insufficient excavation of connotation,lack of tourism service personnel,weak infrastructure and public construction supporting foundation,unreasonable tourism routes,etc,these problems restrict the rapid development of Shangyang Celadon Town,which must be studied and analyzed,and appropriate Measures to be resolved.In the introduction part,it is mainly aimed at the background and research significance of the subject,and has studied relevant documents at home and abroad,sorted out,grasped the specific understanding and current situation of cultural tourism and related products,and drafted the article based on previous experience Researching ideas,methods and paths,the research methods of this article are as follows: literature research method and field investigation method.In the basic concepts and related theories,this article combs the concepts of cultural tourism,cultural tourism products,and cultural tourism product development,summarizes the life cycle theory of tourism destinations,cultural tourism industry integration theory,and experience tourism product theory,which are the research of this thesis Lay a solid theoretical foundation.It focuses on the introduction and explanation of the cultural tourism product development basis and current situation of Shangyang Celadon Town,introduces the analysis of resources and conditions for the development of cultural tourism products in Shangyang celadon town and the current situation of tourism product development in Shangyang celadon town.It points out the four existing problems in current development,and aims at Xing proposed eight conceptual designs of cultural tourism products,and proposed the design of tourism routes.In order to ensure the development of cultural tourism products in Shangyang Celadon Town,the article puts forward a series of safeguard measures around the government,talents,infrastructure construction,publicity,etc.with a view to high-quality long-term development of Shangyang Celadon Town.