| As an activity for people to exchange items and exchange information,exhibition has always developed a unique information space form and rich information dissemination form along with the continuous progress of human civilization.In today’s era of the emergence of massive amounts of information and the increasing quality of people’s lives,the construction of various types of exhibition spaces and the application of a variety of digital media technologies have brought new opportunities and development vitality to information dissemination in the exhibition spaces.A variety of emerging digital exhibitions are in full swing.This is an era of rapid development of the display industry and an era of higher requirements and challenges for display design.Facing the public’s aesthetic improvement and the impact of "explosive" information,the design of exhibition space based on basic functions such as simple information transmission and exhibit display cannot meet the requirements of guiding the audience to screen information and accurately communicate to the target audience.How to design an information space that can influence human emotions and make it have the characteristics of direct impact on the human heart and drive cognition;it is a fascinating research topic to make specific information stand out in the display space,impress the audience,increase audience memory,and catalyze action.This article starts with research on display space and emotions,explores the emotionalization and related expression strategies of each element of the display space,analyzes the audience’s emotional changes in the display space and strengthens the emotional expression methods of the space,and summarizes the problems faced by the display space in the new era.Demonstration practice provides a new design perspective.Combining relevant literature and materials,make a basic summary of the current research status at home and abroad,start with the display space and emotion-related theories,comb theories to prove the relationship between the display space and emotions,and further establish that the emotional expression of the display space is a more humane manifestation of modern display.An important method to enhance the cultural and artistic connotation of the exhibition space.In this way,the audience can be targeted and accurately attracted,which can be transformed into drive-inducing actions.The article starts from the space itself,and analyzes the basic elements of the form,light and color,material,interface,layout and sequence according to the logic from the part to the order,from the micro to the macro,and develops the design strategy of the emotional expression of the space based on The theme’s emotional line design and three emotional combination expression methods of conflict comparison,fusion adaptation,and contrast rendering.Finally,through the project of "Endeavour Shandong",the emotional expression analysis and design of the exhibition space are carried out to verify the design strategy proposed in the previous article.There are still many shortcomings in this article,but the fundamental purpose is to actively think about the emotional nature of the display space,establish the important significance of the emotional expression of the space in the display design,explore the design methods of the spatial expression,so as to throw a reference to the design of the display space.Rethinking the essence of spirit,and then optimizing the problems encountered in design practice. |