Brand Image Design Of Startup Enterprise

Under the background of the call for entrepreneurship and innovation,domestic start-ups are emerging and developing rapidly.By Internet products business,intelligent product and so on as representative’s emerging business enterprises and traditional enterprises there is a huge difference,they have the characteristic of the growth and development regularity,so you cannot copy the pattern of traditional enterprise and development.At the same time,consumers are also changing,1980s are becoming mainstream consumers.These people need not only the quality of the product but also more spiritual demands.Entrepreneurial companies face their own lack of human resources and huge market competition pressure,early one step open brand strategy helps to attract consumers,resist peer competition,attract professionals,more can increase competitiveness for enterprises in the start-up financing.Brand image design for the importance of self-evident,but in the development of science and technology media channels growing today,the traditional visual identification system has been unable to completely cover the content of the brand image display.In terms of specific establishment and implementation,emerging brands and traditional brands are also different due to their different purposes.Traditional enterprises usually build their brands after the product line has been improved or the enterprise has grown and grown.For start-ups starting from scratch,brand strategies need to be established and implemented as quickly as possible.How to establish a unified brand image specification,how to better practice and use this standard to serve the enterprise is also the problem for these start-ups.According to brand design knowledge,this paper is written from the more general to the specific idea,used literature research,market research,case analysis methods of summary,user research,according to age characteristics and business enterprise own characteristic,summarized suitable for start-up quickly set up and the main points of the brand image.The design practice is based on the content and key points of the brand image design of the entrepreneurial enterprise,and carries out the brand image design of the intelligent tea products project.