A Study On The Group Communication Way Of Zhonglu Qinqiang Opera From The Perspective Of Tourism Culture

Xi’an is the only national central city of the five northwest provinces.No matter its economic development,cultural characteristics or people’s happiness index,Xi’an ranks first among the five major cities in northwest provinces.Xi’an has developed tourism resources.Whether it is terracotta warriors,big wild goose pagoda,small wild goose pagoda,bell tower or lotus garden in the Tang Dynasty,the entity landscape or architecture has built a unique tourism resources in Xi’an.After the reform and opening up,people’s material life has been satisfied,and gradually began to pursue in the spiritual level.Therefore,the tourism industry has gradually expanded,and the tourism and cultural industry has entered the public’s vision.As a kind of local opera in Xi’an,the formation,development and strength of the Zhonglu Qinqiang opera complement the construction of the city image of Xi’an,a world famous historical and cultural city.As the most representative local opera in Xi’an,it embodies the spiritual civilization of countless ancestors in the process of historical development,witnesses the historical development of Xi’an,the historical accumulation of more than one thousand years,and records the changes of Xi’an folk customs,humanities and dialects.Through the investigation,it is found that the traditional "face-to-face" mode of Shanxi Opera in the tourism and cultural market has poor communication effect.In this mode,tourists do not have a deep understanding of Xi’an’s history,culture,folk customs and other cultural connotations.However,the traditional "face-to-face" group communication mode in the tourism culture market is difficult to be replaced by the emerging communication channels.Therefore,the author takes the tourism culture as the research premise,takes the group communication channels of Zhonglu Qinqiang Opera as the main research ideas,and analyzes the group communication channels of Zhonglu Qinqiang Opera from the perspective of tourism culture.In this paper,the research object is Xi’an passengers.The questionnaire survey is conducted in the form of interception interview,and spss24.0 is selected for data analysis.Through the descriptive statistical analysis,difference analysis and linear regression analysis of the main group communication channels of Zhonglu Qinqiang Opera-"professional troupe,tourism performance,Zhonglu Qinqiang Opera selfmusic class,drama club performance",the factors that affect the group communication path of Zhonglu Qinqiang Opera in the perspective of tourism culture are obtained,and the optimization strategies of group communication channels of Zhonglu Qinqiang Opera in the perspective of tourism culture are put forward Slightly.This paper is divided into five chapters.The first chapter is the introduction,which describes the research background,significance,research ideas and methods,difficult innovation points and expected results.The second chapter summarizes the tourism culture and Zhonglu Qinqiang Opera,mainly expounds the definition and characteristics of the tourism culture,the history,communication area,artistic characteristics and characteristics of Zhonglu Qinqiang Opera,as well as the relationship between the tourism culture and Zhonglu Qinqiang Opera.The third chapter makes an empirical analysis of the group communication channels of Zhonglu Qinqiang Opera from the perspective of tourism culture.In the fourth chapter,based on the empirical analysis,we get the factors that affect the group communication channels in the perspective of tourism culture.The fifth chapter puts forward the optimization strategy of group communication channels in the perspective of tourism culture.